Learn why & how to
Align before Design
Tamara Adlin, a pioneer in alignment strategies and personas, will prepare you to _______ ___________
I’ll be launching a self-paced workshop to teach you how to use my (insert some adjectives) framework to align stakeholders on projects big and small.
Who’s it for?
UX professionals tired of personas that get ignored
Researchers looking for a faster path to testable hypotheses
Designers navigating executive chaos
Product teams who need to get unstuck—without waiting for a massive research project
Consider adding:
Web Strategists
Marketing Directors
What do I get?
2+ hours of on-demand video lessons
Downloadable templates, scripts,
and conversation prompts
A reusable, scalable, practical
method you can start using tomorrow…& teach your team
Internal pitch deck to get
stakeholder buy-in
Real-world examples of
Alignment Personas in action
A complete facilitator’s guide
What will I learn?
Why traditional personas often fail (and what to do instead)
Why “alignment” is a critical skill as you become more senior (ADAM NOTE: This should be articulated on this page - why should i learn this? Why should i care about becoming good at alignment? Or why should i spend money to get my employee this training?)
How to run the Five Conversations workshop to create Alignment Personas
How to use these personas to drive design, roadmap, and research
How to respond to: “But do we have data for that?”
Personas? Seriously?
Yup.
I co-authored The Persona Lifecycle books. I know pretty much everything about personas, including all the debates, annoyances, bad-taste-in-your-mouth experiences, projects that worked, projects that didn’t, all the different kinds, and the ‘why’ behind all of the above.
I developed and tested Alignment Personas and the collaborative workshop to create them with stakeholders. I’ve used them with 80+ teams, from startup C-level teams to an enterprise design team and their bosses’ boss.
Mastering alignment will make your life easier and your products better.
Preview the course outline
-
Description text goes here
-
Description text goes here
-
Description text goes here
Generate
Essex will analyze your footage and generate sounds tailored to your content.
Edit
Our AI technology will edit the sound and match it perfectly to your footage.
Enhance
Upload your own sounds and enhance their quality directly in the app.
Collaborate
Collaborate in real time with your entire team on your projects. Leave comments, highlights, and much more!
“The Quality of the sounds is so professional. The app is very intuitive. The hardest part is having to choose a final version”