AI tools are rewriting specs,
analyzing research,
even doing design work.

But AI can’t cut through politics.

That’s your job.

This course makes it easier.

What you’ll learn

Grow your influence.
Learn to help executives help your team.
Build your career.

  • How to run a simple alignment in five conversations workshop that exposes hidden agendas and surfaces real goals

  • How to build Alignment Personas and use them as hypotheses that drive data collection

  • How to turn vague goals into actionable product decisions (and research plans)

  • How to keep your product (and your career) moving forward, even in messy orgs

  • Why mastering people dynamics is now your biggest edge in an AI-automated world

  • A practical process to focus any org on UX and product fast (and in a way that lasts)

Learn to align stakeholders early, surface the real goals, and stop your roadmaps from getting steamrolled.

Why Alignment?

get the ebook…

You’ve learned the processes, proven the ROI, and created the deliverables. You’ve even tried AI tools.

And still—

  • Projects falls apart halfway through

  • Deadlines aren’t met

  • Execs derail things at the worst possible moment

You’re not imagining it.
Something’s missing. It’s alignment.

Alignment is the unsexy, unspoken skill mastered by every successful product leader. Without lasting alignment, even great teams and great ideas can’t hold things together.

This isn’t a soft skill.
It’s the skill that keeps your work from getting wrecked.
And if you want to grow in product or UX, you need it more than ever.

As long as companies have people,
they’ll need people.

Who this
course is for

Anyone who’s done everything right and still hit a wall.

  • Product managers who realize that mastering politics is the only thing that helps you avoid politics

  • Designers tired of watching great work get mangled by internal chaos

  • Startup teams who finally got funding only to argue about exactly what to build, for which customers, and why

  • Innovation teams trying to operationalize creative thinking and nimbleness

  • Ambitious pros who know that AI doesn’t make you obsolete—but not being able to ‘manage up’ might.

What you get

  • Practical, step-by-step training you can put to work immediately

  • On-demand video lessons

  • Workshop scripts & facilitation guides

  • Alignment Persona templates

  • Optional live Q&A sessions

  • Lifetime access

Why learn from Tamara Adlin?

Tamara Adlin is known as an OG in the world of product and UX, and for her early work on personas—including co-authoring the two Persona Lifecycle books. She’s a recognized expert in product strategy, alignment, and the messy human stuff that derails good work.

After seeing countless persona efforts fail—and knowing that unifying a team around the wants and needs of users should work—she evolved her own approach. The result is Align Before Design, a method she’s refined across 85+ teams and projects, from Amazon to startups to enterprise giants.

This isn’t theory. It’s tested in the trenches.
It’s practical (because she hates anything that isn’t).
And she’s an energizing teacher who makes even the messy stuff feel doable. Listen to her podcast Corporate Underpants to hear true stories of politics killing projects (and how to avoid it!).

  • “This course isn’t theory. It’s a repeatable method designed and tested over decades of experience, built for real orgs from startup to enterprise, with real politics, under real deadlines." -Mark W.

  • “It all begins with an idea. Maybe you want to launch a business.”

  • “It all begins with an idea. Maybe you want to launch a business.”

  • “It all begins with an idea. Maybe you want to launch a business.”